Maximizing Marketing ROI with Salesforce-Marketo Integration - Emorphis Technologies

About the Client

A global software-as-a-service (SaaS) provider offering innovative solutions for project management and collaboration.

Client Challenge

The client struggled to leverage their Salesforce CRM data effectively in their marketing campaigns, leading to suboptimal ROI and difficulty in tracking campaign performance.


Understanding the critical need for seamless integration between sales and marketing functions, we designed a holistic solution that not only integrated the client’s Salesforce CRM with Marketo but also implemented advanced lead scoring models, dynamic content personalization, and predictive analytics. By leveraging the power of Salesforce-Marketo integration, we enabled the client to create highly targeted campaigns tailored to individual customer preferences and behaviors, thus maximizing the impact of their marketing efforts.

Benefits Delivered

  1. Optimized Campaign Targeting: Integration of Salesforce with Marketo enabled the client to segment their audience based on CRM data, allowing for more targeted and personalized marketing campaigns. Advanced lead scoring models further ensured that marketing efforts were focused on high-potential leads, increasing conversion rates and overall ROI.
  2. Increased Marketing ROI: By harnessing the combined power of Salesforce CRM data and Marketo’s marketing automation capabilities, the client experienced a significant increase in marketing ROI. Dynamic content personalization and predictive analytics enabled them to deliver the right message to the right audience at the right time, resulting in higher engagement and conversion rates.
  3. Enhanced Reporting and Analytics: Unified data from Salesforce and Marketo provided comprehensive insights into campaign performance, allowing the client to refine strategies on the go for maximum impact. Real-time reporting dashboards and advanced analytics tools empowered them to make data-driven decisions, leading to continuous improvement and optimization of their marketing efforts.

Technology Used

  • Salesforce Marketing Cloud
  • Marketo Integration
  • Custom Lead Scoring Models
  • Dynamic Content Personalization
  • Predictive Analytics

About Emorphis

Emorphis Technologies is a world class software development and solutions company which truly believes in “Innovation in motion”. Delivery innovation on the go at accelerated pace has been our success mantra till date. Over the years we have provided value to our clients in the field of enterprise mobility, cloud, IoT, backend development, Big Data Analytics, and Block Chain.

We serve industries ranging from unicorns, and startups to large multinationals in the healthcare, telecommunications, fintech, retail and publishing industry. Our go to market software products – iStatement, iPublisher and iBuggy have proved our metal with positive beneficial customer testimonials. We help our client in successful product development, consulting services and testing (manual & automated).

We have profound experience & expertise on various technologies like .Net, J2EE, PHP, iOS, Android and Cloud Computing viz. Amazon Web services (AWS), Software QA & testing (Manual & Automation). Our designed products are cloud ready and can be readily deployed on AWS/Azure cloud infrastructure.

Our pivot on engineering innovation and R&D helps quicken time-to-market, ensuring high quality at economies of scale, delivering cult competency  for the global marketplace. We ensure that your ideas, concepts and requirements are backed by brilliant execution at our end. Having said that we extend end-to-end ownership of product/application design, development and deployment.

Contact us

+1 408 409 7548
+1 408 409 2024

+91 731 408 9351

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