Client
A leading e-commerce platform specializing in personalized fashion accessories for modern consumers.
Challenges
The client faced challenges in aligning their marketing efforts with sales data, resulting in disjointed customer experiences and missed opportunities for upselling and cross-selling.
Solution
We conducted a comprehensive analysis of the client’s existing marketing and sales processes to identify pain points and opportunities for improvement. Leveraging our expertise in Salesforce CRM, we customized a solution that not only integrated their Salesforce org with ActiveCampaign but also implemented advanced automation workflows and personalized customer journey mapping. This allowed for a seamless flow of data between sales and marketing teams, enabling targeted campaigns based on real-time customer interactions and purchase history.
Features
- Improved Data Alignment: Integration of Salesforce with ActiveCampaign ensured that sales and marketing teams were working with synchronized customer data, leading to more targeted and effective marketing campaigns.
- Enhanced Customer Engagement: With better insights into customer behavior and preferences, the client could deliver personalized communications, resulting in higher engagement and conversion rates.
- Streamlined Operations: Automated workflows between Salesforce and ActiveCampaign reduced manual tasks, saving time and resources while increasing efficiency. Additionally, the implementation of personalized customer journey mapping optimized the overall marketing strategy, leading to a more cohesive and impactful customer experience.
Tech stack
- Salesforce Sales Cloud
- ActiveCampaign Integration
- Custom Automation Workflows
- Customer Journey Mapping
About Emorphis
Emorphis Technologies is a world-class software development and solutions company that truly believes in “Innovation in motion”. Delivery innovation on the go at an accelerated pace has been our success mantra to date. Over the years we have provided value to our clients in the field of enterprise mobility, cloud, IoT, backend development, Big Data Analytics, and Blockchain.
We serve industries ranging from unicorns, and startups to large multinationals in the healthcare, telecommunications, fintech, retail, and publishing industry. Our go-to-market software products – iStatement, iPublisher, and iBuggy have proved our metal with positive beneficial customer testimonials. We help our clients with successful product development, consulting services, and testing (manual & automated).
We have profound experience & expertise in various technologies like .Net, J2EE, PHP, iOS, Android, and Cloud Computing viz. Amazon Web services (AWS), Software QA & testing (Manual & Automation). Our designed products are cloud-ready and can be readily deployed on AWS/Azure cloud infrastructure.
Our pivot on engineering innovation and R&D helps quicken time-to-market, ensuring high quality at economies of scale, delivering cult competency for the global marketplace. We ensure that your ideas, concepts, and requirements are backed by brilliant execution at our end. Having said that we extend end-to-end ownership of product/application design, development, and deployment.
