Client
An Australia-based Tours and Travels Operator
Challenges
- Outdated Booking System: The existing iframe-based booking engine from CustomLinc lacked flexibility and was not optimized for modern user expectations.
- Complex and Costly Salesforce Integration: The Salesforce booking engine posed challenges due to its complexity and high costs, making data management cumbersome.
- Limited Payment Options: Restricted payment methods limited user convenience, especially for international customers.
- Non-Responsive Website Design: Satellite websites were not fully mobile-responsive, impacting the user experience on handheld devices.
- Technical Debt: Legacy systems with deprecated PHP functions and outdated WordPress plugins led to compatibility and performance issues.
Our Solutions
- Booking Engine Integration:
– Developed a custom WordPress plugin, Booking Engine, to integrate Salesforce API and streamline the booking process.
– Replaced the Salesforce booking engine with CustomLinc APIs for improved performance and cost efficiency. - Feature Enhancements:
– Gift Voucher Functionality: Introduced options for purchasing and redeeming gift vouchers directly through the platform.
– Tour Priorities Management: Enabled prioritization and optimized display of tours on category pages for better user navigation. - Expanded Payment Options: Integrated the Stripe payment gateway to support multiple payment methods, including:
– Credit Cards
– Apple Pay
– Google Pay
– WeChat
– Alipay - UI/UX Improvements:
– Designed a new booking engine theme for all its brands and satellite websites, ensuring a consistent and modern look.
– Made all websites fully mobile-responsive to cater to increasing mobile traffic. - System Upgrades and Maintenance:
– Upgraded PHP versions, WordPress core, and plugins to address security vulnerabilities and enhance compatibility.
– Fixed deprecated functions, ensuring seamless website functionality. - Database Customization:
– Customized database structures and tables for smooth integration with CustomLinc APIs, ensuring efficient data flow and management. - Quality Assurance: Conducted rigorous testing to ensure:
– Data Accuracy: Verified all displayed data for correctness and consistency.
– Functional Reliability: Validated the seamless working of features and processes.
– User Experience: Delivered an intuitive, user-friendly interface across platforms.
Benefits
- Improved User Experience: A seamless booking process, responsive design, and features like prioritized tour displays and gift voucher functionality enhanced customer satisfaction.
- Cost Efficiency: Transitioning to CustomLinc APIs reduced operational costs and simplified backend management, leading to greater resource optimization.
- Payment Flexibility: The integration of multiple payment options, including Apple Pay and Google Pay, provided users with more convenient and secure transaction methods.
- Modernized Design: A consistent, mobile-responsive design ensured a professional, user-friendly interface across all brands and platforms.
- Future-Ready Infrastructure: Upgrades to PHP, WordPress, and plugins ensured scalability, security, and long-term system sustainability.
- Enhanced Reliability: Custom database integration and extensive testing guaranteed accurate data flow and seamless functionality, building user trust.
These improvements significantly elevated the platform’s usability, efficiency, and appeal, ensuring alignment with current and future business needs.
Tech stack
- Backend: PHP (Upgraded version), CustomLinc APIs
- Frontend: WordPress (Custom Plugin – Booking Engine), Responsive Web Design
- Payment Gateway: Stripe (Credit Cards, Apple Pay, Google Pay, WeChat, Alipay)
- Quality Assurance Tools: Testing frameworks for data accuracy, functional reliability, and user experience validation
About Emorphis
Emorphis Technologies is a world-class software development and solutions company that truly believes in “Innovation in motion”. Delivery innovation on the go at an accelerated pace has been our success mantra to date. Over the years we have provided value to our clients in the field of enterprise mobility, cloud, IoT, backend development, Big Data Analytics, and Blockchain.
We serve industries ranging from unicorns, and startups to large multinationals in the healthcare, telecommunications, fintech, retail, and publishing industry. Our go-to-market software products – iStatement, iPublisher, and iBuggy have proved our metal with positive beneficial customer testimonials. We help our clients with successful product development, consulting services, and testing (manual & automated).
We have profound experience & expertise in various technologies like .Net, J2EE, PHP, iOS, Android, and Cloud Computing viz. Amazon Web services (AWS), Software QA & testing (Manual & Automation). Our designed products are cloud-ready and can be readily deployed on AWS/Azure cloud infrastructure.
Our pivot on engineering innovation and R&D helps quicken time-to-market, ensuring high quality at economies of scale, delivering cult competency for the global marketplace. We ensure that your ideas, concepts, and requirements are backed by brilliant execution at our end. Having said that we extend end-to-end ownership of product/application design, development, and deployment.
