About the Client

Our client, one of the most prominent news agencies in the Middle East, has been delivering news and information with a commitment to accuracy, timeliness, and diversity. Their extensive reach and influence make them a key player in the region’s media landscape, covering a wide range of topics, including politics, business, culture, sports, and more. With a strong presence in the digital sphere, the client aimed to revamp and improve their mobile application to meet the evolving needs of their audience.


The client operates in a rapidly changing news environment, where digital platforms have become the primary source of information for the audience. Mobile devices have gained significant importance, and the client recognized the need to revamp their mobile application to stay competitive and provide an enhanced user experience. They faced the following challenges:

  1. Outdated Mobile Application: The existing mobile application had become outdated, with a user interface and features that no longer met modern standards.
  2. Fierce Competition: With numerous news apps available in the market, the client needed a solution that could differentiate them and attract more users.
  3. User Engagement: The client aimed to enhance user engagement and retention by offering a seamless, intuitive, and feature-rich mobile app.
  4. Technical Support: The client also required ongoing technical support and maintenance to ensure the app’s stability and performance.

Our Solutions

Emorphis collaborated with the client to provide a comprehensive solution that addressed their specific needs. Here’s an overview of our solutions:

Revamping the Mobile Application:

  • Redesigned the user interface (UI) to make it more modern and user-friendly.
  • Introduced new features such as personalized content recommendations, breaking news alerts, and multimedia integration to keep users engaged.

Enhanced User Experience:

  • Optimized the app for performance and speed, ensuring a seamless user experience.
  • Improved content navigation, making it easier for users to find articles of interest.
  • Implemented a dark mode for comfortable reading in low-light conditions.

Ongoing Technical Support:

  • Provided regular updates and technical support to address any issues, ensuring the app’s stability and reliability.
  • Monitored the app’s performance and conducted periodic maintenance to keep it up to date with the latest mobile device specifications and operating systems.

Benefits Delivered

The solutions provided by Emorphis resulted in several key benefits for the client:

  1. Modern and Engaging Mobile App: The revamped mobile application offered a modern, visually appealing design and a feature-rich experience, attracting more users and improving engagement.
  2. Enhanced User Retention: With personalized recommendations, improved content access, and a responsive dark mode, the app encouraged users to spend more time within the application, thus enhancing user retention.
  3. Improved Performance: Technical support and regular updates ensured that the app performed efficiently and met the evolving standards of various mobile devices and operating systems.
  4. Competitive Advantage: The client’s mobile app stood out in a competitive market, making it a go-to source for news and information in the Middle East.

Technology Used

The revamp and ongoing support of the mobile application utilized the following technology stack:

  • Backend: Node.js for server-side scripting, Express.js as the web application framework, and MongoDB as the database for efficient data storage.
  • Frontend (iOS): Developed using Swift, Apple’s programming language for iOS app development.
  • Frontend (Android): Developed using Kotlin, the modern and officially supported language for Android app development.
  • UI/UX Design: Employed cutting-edge design principles and frameworks to create an intuitive and visually appealing user interface.

About Emorphis

Emorphis Technologies is a world-class software development and solutions company that truly believes in “Innovation in motion”. Delivery innovation on the go at an accelerated pace has been our success mantra to date. Over the years we have provided value to our clients in the field of enterprise mobility, cloud, IoT, backend development, Big Data Analytics, and Blockchain.

We serve industries ranging from unicorns, and startups to large multinationals in the healthcare, telecommunications, fintech, retail, and publishing industry. Our go-to-market software products – iStatement, iPublisher, and iBuggy have proved our metal with positive beneficial customer testimonials. We help our clients with successful product development, consulting services, and testing (manual & automated).

We have profound experience & expertise in various technologies like .Net, J2EE, PHP, iOS, Android, and Cloud Computing viz. Amazon Web services (AWS), Software QA & testing (Manual & Automation). Our designed products are cloud-ready and can be readily deployed on AWS/Azure cloud infrastructure.

Our pivot on engineering innovation and R&D helps quicken time-to-market, ensuring high quality at economies of scale, delivering cult competency for the global marketplace. We ensure that your ideas, concepts, and requirements are backed by brilliant execution at our end. Having said that we extend end-to-end ownership of product/application design, development, and deployment.

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