PROJECT OVERVIEW
With the advent of the smartphone, there are a million and one ways to keep abreast of even the most obscure of news sources.
Having said that – Mobile phones are some of our most personal devices. They’ve changed how we produce, distribute, and engage with the news.
ABOUT THE CLIENT
Leading Indian Media Conglomerate has a flagship fortnightly Indian English-language news magazine published for the Indian audience. The group has grown to be one of India’s most diversified media conglomerates with interests in hugely scalable businesses. The portfolio encompasses magazines, TV channels, and newspapers.
THE REQUIREMENT
While having a strong website and desktop experience to draw from is crucial for news agencies, the mobile app promises something more appealing to most of the viewership audience. For publishers hoping to attract and retain an audience, the news mobile app could prove to be the breeding ground for greater, quicker, and longer-retained subscribers.
With the app, there is a genuine attempt to create a more personalized and customizable news app, redesigned from the ground up to fit how people consume news on mobile devices.
THE SOLUTION
At Emorphis Technologies, our aim was clear to create a seamless experience where users are empowered to choose which news section fits user interests. The news app includes several innovations based on mobile usage patterns, including a newsfeed-style design that takes a cue from social media platforms. We designed a flexible system of storytelling components that let them tell each story in a way that fits it.
The elegant and intuitive mobile app presents news content in a simple and concise way, automatically generating concise summaries that are easy for the user to digest. The user interface is state-of-the-art with no buttons and a minimalist approach. The innovative design gestures make sharing articles and playing with the app fun. Users can also share summaries with friends through social channels, SMS, and email.
SALIENT FEATURES
- Story categories
- Multi-lingual
- Template based stories
- Search a story
- Share stories on social media
- Like / dislike a story
- SaaS and cloud deployment
- Google Analytics integration
- Readymade APIs for consumption on any platform
- Designed to run on both Android and iOS platforms
APPLICATION BENEFITS
- Follow the news: Users can personalize newsfeeds by picking the topics and news channels they are interested in.
- First things first: It’s easy for users to rearrange the app’s main channels and add custom ones.
- Home screen with customized navigation and feed-style user interface.
- Video news from varied sources is seamlessly integrated.
- User-selected feeds are at the top of the screen, and app navigation is at the bottom.
- Easy reading experience with different font sizes and spacing to create an ideal view.
TECHNOLOGY USED
Developed with hybrid technology – Cordova, and AngularJS
About Emorphis
Emorphis Technologies helps businesses develop digital solutions that align technology with their goals and changing market needs. Our expertise includes software product engineering, enterprise applications, AI, cloud, Salesforce, mobile development, and DevOps.
As an enterprise software development company, we build scalable applications that support complex business processes and evolving requirements. Our AI software development capabilities help organizations integrate intelligent automation, AI-powered features, and smarter workflows into their digital platforms.
We help organizations move forward with digital transformation by modernizing applications, improving technology infrastructure, and adopting emerging technologies. Our approach focuses on creating solutions that are practical, adaptable, and built around measurable business requirements.
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