Project OVERVIEW
We developed a Smart CMS-backed mobile digital publishing platform. The platform acts as an enabler for editors and publishers in storytelling augmented with media.
The digital publishing platform is an end-to-end solution, best suited for publishing niche content in a storytelling platform on any mobile device.
The platform provides rich text ready-to-use templates and is backed by a Smart CMS at the backend to create content.
ABOUT THE CLIENT
The client company is a major Indian media publishing house. It is India’s most diversified media group with a presence across newspapers, magazines, radio stations, TV, web and mobile portal, and book publishing.
With more than four decades of operations, this media house is the first to bring a whole new genre of journalism more up-close and more incisive.
THE REQUIREMENT
The client company sought to provide value to its customers by providing quality and relevant content. With the advent of mobile technology and subsequently its adoption, news content viewership on mobile has increased significantly. Mobile content publishing is key to success, yet companies fail at executing the right mobile content strategy.
New digital platforms are being introduced daily, and it can be difficult for publishers to cope with these advancements. At the same time, new technologies provide seamless content in real-time.
Content fit mobile reading experience is the key buzz. The content should fit on all screens hassle free without much platform dependency.
Client sensed then to reach their audience base with a digital platform, providing the latest news and information, and allowing the viewers to read, share and subscribe from the mobile device.
Thus, aroused the need for a concrete content publishing system, with an incredible mobile experience including a very light version of the application.
The Solution
We at Emorphis applied content management expertise and implemented a solution that facilitated the editorial staff and authors to create dynamic content and publish stories with ease. Agile methodology was followed to implement this project which involved frequent releases, continuous integration, ongoing client participation, iterative deliveries, and regular requirement reviews.
To enhance security, we implemented the permission-based system in the back end to allow only required individual editorial staff or authors to access the content.
The design and development team worked together closely on a sequence of prototypes that the client reviewed and evaluated for functional and conceptual usability.
Back-end – The platform facilitated the admin to create templates and authors / editorial staff used these templates to create stories using Text, media files, and images in order to create rich interactive content. The system also facilitated content archival and deletion for the appropriate purposes.
The admin was also provided with the option to publish content on websites and/or mobile devices. The platform also provided an advanced search functionality. The platform also provided key metrics and analytics on content and users. The platform follows a workflow and approval management for editorial staff before the content is published.
Front-end – We created a mobile application (smartphone/tablet) and a web interface for users which provided a unique way to interact with the published content accompanied by a familiar and enjoyable reading experience on mobile. Mobile application is designed in such a way that readers are engaged in viewing more content as compared to the other applications that were built with click and scroll in mind.
Integration of social sharing allows users to share content across various social networks. Many unique features made the application the best answer to all the requirements that were articulated by the client.
SALIENT FEATURES
- The platform enables the editors to create content for different categories – business or sports, define the content structure for pages and blocks, and drag & drop to place several objects on the pages – texts, pictures, and videos. Users can set up object features and behavior – size, fonts, colors, and more.
- CMS allows the conversion of simple and unstructured content to highly structured content with rich metadata and media.
- Users can distribute their content across all devices and channels like kiosks, smart TV and other more sophisticated integration can be supported.
- A powerful presentation engine that provides the power to display niche content across multiple websites and page renderings.
- Available APIs integrate the content with any web-enabled application on any device directly, Smartphone application includes the iPad, iPhone, or Android.
- Optimizing content in context provides audiences with the right information at the right time and in the right format. The platform offers an entire set of capabilities including search, analytics, personalized recommendations, and automated online marketing.
TECHNOLOGY
- Cordova
- JavaScript
- Objective-C for iPhone
- HTML5
- JQuery mobile
- Core Java
- Amcharts
- PHP
- MySQL
- Amazon EC2 Services
About Emorphis
Emorphis Technologies is a world-class software development and solutions company that truly believes in “Innovation in motion”. Delivery innovation on the go at an accelerated pace has been our success mantra to date. Over the years we have provided value to our clients in the field of enterprise mobility, cloud, IoT, backend development, Big Data Analytics, and BlockChain.
We serve industries ranging from unicorns, and startups to large multinationals in the healthcare, telecommunications, fintech, retail, and publishing industry. Our go-to-market software products – iStatement, iPublisher, and iBuggy have proved our metal with positive beneficial customer testimonials. We help our clients with successful product development, consulting services, and testing (manual & automated).
We have profound experience & expertise in various technologies like .Net, J2EE, PHP, iOS, Android, and Cloud Computing viz. Amazon Web services (AWS), Software QA & testing (Manual & Automation). Our designed products are cloud-ready and can be readily deployed on AWS/Azure cloud infrastructure.
Our pivot on engineering innovation and R&D helps quicken time-to-market, ensuring high quality at economies of scale, delivering cult competency for the global marketplace. We ensure that your ideas, concepts, and requirements are backed by brilliant execution at our end. Having said that we extend end-to-end ownership of product/application design, development, and deployment.
