gtr

PROJECT OVERVIEW

With smartphones in place, the way consumers are interacting with online and instore retail is ever evolving. Retailer’s key focus areas these days is to harness the mobile moment.

The client has a clear-cut set vision to provide great shopping experience in their supermarket chains. Using the app, you can search Schnucks retail store locations based on zip codes.

picture

ABOUT THE CLIENT

Schnucks is a supermarket chain dealing in grocery products – Bakery, dairy, deli, frozen foods, general grocery, pharmacy, seafood, floral, snacks and liquors. Established in the St. Louis area, the company was started in 1939 with the opening of a 1,000-square-foot (93 square meter) store in north St. Louis and now operates 119 stores in five states throughout the Midwest. Schnucks is one of the largest privately held supermarket chains in the United States and dominates the St. Louis metro grocery market.

THE REQUIREMENT

With the mobile app features, Schnucks wanted to join a wave of retailers that are updating their in-store apps or launching them for the first time. Many grocers are using apps to help customers manage features such as shopping lists and digital coupons remain popular.

Schnucks, a retailer focused on bringing its shoppers the latest and most innovative products, was looking to enhance and harness its customer’s mobile moments. The requirement for a mobile app was to keep existing customers, as well as new customers, engaged with information on new product releases, fast moving items and offers, enable mobile content and built-in notifications for access to deals on the go. The company wanted to express to its shoppers that the company is working towards a more frictionless shopping experience.

mobile app

THE SOLUTION

Emorphis mobile team delivered custom developed, native mobile applications for both iOS and Android platform with the required commercial features. Using web services created by Schnucks, the app enables dynamically communicated content for offers, categories, and products. The mobile apps lets the users get quick, real-time access to products, new arrivals, availability and offers.

Near real-time stock updates allowed viewing up-to-date product stock information while making their product selections. In addition, “wish lists” were built into the mobile app, so users could save desired products for later review and purchase. Access to key data such as – store locations, history of past purchases provides additional customer and application-wide search made the app fully functional and an immediate choice for customers on the move.

Using the mobile app, Schnucks is now able to disseminate information on products and offers to their customers by actively updating the content in the app through a web-based content management system (“CMS”) and sending out push-notifications. Customers can track new product availability and be notified of specials through push notifications.

Schnucks is now able to assess where their customers are engaging with the content and where purchases are coming from by comparing lifetime value for users of their website and the app. Real-time analytics provided Schnucks with the required insight on the features and offers to roll out and the timing on when to publish these offers. Real-time analytics provided Schnucks with the required insight on the features and offers to roll out and the timing on when to publish these offers.

SALIENT FEATURES

  • Location based store search
  • View store details
  • Set a store as home store
  • View store based weekly ads
  • Store based products search
  • View product details
  • Create and manage shopping list
  • Pharmacy refill
  • Set pharmacy refill reminders

TECHNOLOGY

Cordova + Angular

logo

APPLICATION BENEFITS

  • A real-time, in-app shopping list feature automatically organizes the order of a customer’s list based on their selected store’s layout.
  • Shoppers can add items to their list through typing, scanning a barcode or clicking from a digital ad. The app automatically clips available coupons.
  • Wellness guide, which allows customers to see nutrition information and product labels through the app.
  • The wellness guide also highlights product attributes such as “heart smart,” gluten-free, high protein and organic. WIC-approved products will also be identified.
  • Scanning feature to the Schnucks Rewards app aligns with other retailers’ efforts to bring scanning technology to stores.

About Emorphis

Emorphis Technologies is a world class software development and solutions company which truly believes in “Innovation in motion”. Delivery innovation on the go at accelerated pace has been our success mantra till date. Over the years we have provided value to our clients in the field of enterprise mobility, cloud, IoT, backend development, Big Data Analytics, and Block Chain.

We serve industries ranging from unicorns, and startups to large multinationals in the healthcare, telecommunications, fintech, retail and publishing industry. Our go to market software products – iStatement, iPublisher and iBuggy have proved our metal with positive beneficial customer testimonials. We help our client in successful product development, consulting services and testing (manual & automated).

We have profound experience & expertise on various technologies like .Net, J2EE, PHP, iOS, Android and Cloud Computing viz. Amazon Web services (AWS), Software QA & testing (Manual & Automation). Our designed products are cloud ready and can be readily deployed on AWS/Azure cloud infrastructure.

Our pivot on engineering innovation and R&D helps quicken time-to-market, ensuring high quality at economies of scale, delivering cult competency  for the global marketplace. We ensure that your ideas, concepts and requirements are backed by brilliant execution at our end. Having said that we extend end-to-end ownership of product/application design, development and deployment.

Contact us

(USA)
+1 408 409 7548
+1 408 409 2024

(India)
+91 731 408 9351

sales@emorphis.com
www.emorphis.com

Request More Info